Myths, we all know some myths and you could probably rattle some off to me if I asked…like toilet water rotates the other way in the S. hemisphere…it’s a total myth!
But what about myths when it comes to business? When it comes to how you operate or go about your business and in particular with selling?
The fact is that the things that hold most people back from making sales are actually complete and utter myths, they’re things they may have once heard or experienced and in turn have turned them into facts that they live by but in actual fact it we look at it in the cold heart light of day it’s not true at all.
So I thought hey why not look through the most common myths that hold people back from making the sales they desire
- People always know what they need
Totally not true, the fact is that while your ideal customers may know what they WANT they might not connect that with what they need. But I see this a lot, you know that your ideal clients need xyz to achieve the want that they desire and you assume they know what they need to and so you try to sell the need…trouble is they don’t really know what they need all they know is what they want.
When it comes to selling you always sell the want and then give them what they need to get that want, more often than not if you try to sell the need it’ll fly over their heads and they won’t pay any attention. Remember that you may know what they need but they aren’t you, they’re not the expert in this situation and all they can see is what they want”
- If I share it once and they don’t do anything with it then they’re not interested
Again a total myth, the fact of the matter is people need to see something more than once to really click for them that they want it and for some people they need to see something more than once before they’ll consider taking action on it. But I know of so many of my clients who first come to me and say but they saw it once and didn’t do anything so it means they don’t want it…no it means they haven’t necessarily flicked that switch inside of them yet.
People need to hear something more than once and people need to see something more than once before they’re likely to take action on it, I’ve had people buy from me who’ve said “I was seeing it around and I said to myself right if I see it again it’s a sign and I’ll buy it”…hey presto they saw it again because I understand the concept of people needing to see something more than once. It’s a total myth to say that people only need to see something once.
- It’s pushy and salesy to ask for the sale daily
This isn’t a myth as such more of a total fear and belief that people have but I guess it crosses into a myth so we’ll cover it. Listen this whole pushy and salesy thing isn’t even real! Yes there I said it.
People would make way more sales if they dropped the belief that this was real because it’s not and more often than not it’s purely you projecting your fears around sales out into the world rather than you being salesy being an actual thing. You’re not salesy if you ask for the sale daily and neither is it pushy, I mean hey we’re not talking about you grabbing someone and holding onto them saying “you’ve got to bloody buy from me”….that’s pushy!
Asking for the sale daily isn’t about being pushy or salesy and you know salesy is a myth anyway it simply doesn’t exist, but asking for the sale is simply you opening up the opportunity for your ideal clients whoever they may be to see something that day and take action on it, because the thing to also remember is who sees it today may not see it tomorrow…don’t assume you’re asking for the sale to the same people everyday.
- If they want it they’ll ask me
Yea I mean some people might but most won’t, most will wait until you offer the opportunity to them before they’ll say yes. I love this one, see I know there’s crowds of business owners who sit at their computers daily showing up and then sitting there waiting for their inbox to ping or for their calendar to notify them of a booking for a call they’ve never even offered.
It happens because they believe that if people want it they’ll come and ask me and while yes you can have people reaching out to you to buy in most cases people will wait for you to open the opportunity to them before they’ll do it.
And this also covers following up, the vast majority of people won’t follow up because they’ll say well if they want it they’ll come back but the fact is that isn’t the case either and it’s exactly why you should follow up!
- Following up is pushy and pointless
Following up isn’t pushy
Following up isn’t pointless
Following up can double your sales results
That about covers that point I think! No in all seriousness following up is something that you should do, I had a client once who said “I can’t get any sales” and so the first thing I had her do was list all the people she’d never followed up with, which turned out to be pretty much everyone since she started her business and I had her go back 3 months and follow up with them all…she went from not making a single sale in 7 months to banking over 25k just by following up!!
So what money are you leaving on the table?
I’ve said it before but the thing that holds most people back from the sales and results they desire is the beliefs, excuses, fear and myths they choose to operate and live by!
Are you ready to have a sales strategy that gets the results you’re looking for COMBINED with the mindset that enables you to be a success? Then let’s talk about how one of my remaining 3 private coaching spaces is perfect for you www.janewillmott.com/callwithjane